Digital marketing is one of the most accessible entry points into the tech and business ecosystem for students. In this career guide, we detail how to build a portfolio of marketing campaigns, run search ads, and measure user conversions.

1. Understanding the Marketing Funnel

Successful marketing campaigns are built on a structured user journey: Awareness (capturing attention), Consideration (educating users), and Conversion (prompting action). Learn to design custom graphics, write copy, and optimize layouts for each stage of the funnel.

"Don't just sell. Solve a problem first. Establish value before asking for user commitments."

2. Build a Live Portfolio Project

Recruiters look for practical experience. Under Tech Drew's guidance, we recommend students run micro-budget campaigns ($10–$20) to gather real campaign data. Documenting your ad settings, pixel logs, and A/B test conversion results will make your portfolio stand out to employers.