About this Program
Accelerate brand outreach and business acquisition using smart digital tactics. This comprehensive syllabus details search engine optimization (SEO) techniques, pay-per-click Google Ad setups, conversion funnel configurations, content marketing systems, and web analytics tools.
Core Marketing Tools Learned
Search Engine Optimization
Google Analytics (GA4)
Google Ads & PPC
Facebook & Meta Ads
Content Funnels
Email Newsletters
Copywriting basics
A/B Conversion Testing
Syllabus & Modules
Here is the structured digital marketing syllabus breakdown mapped over 8 weeks of mentoring classes:
- Keyword research strategies: finding search intents and analyzing volumes
- On-page SEO: optimizing page tags, heading hierarchy, and meta fields
- Technical SEO audits, search console indexing, and backlink networks
- GA4 configuration: tracking visitor flows, events, and conversions
- Setting up Google Search Ads, bidding models, and quality score tracking
- Meta Ads dashboard: targeting criteria, visual ad styles, and pixel tracking
- Designing retargeting lists and custom target audiences
- Analyzing key performance indicators: CPC, CTR, CPA, and ROAS
- Mapping marketing funnels: Awareness, Consideration, Conversion
- Setting up automated email sequences, newsletter lists, and drip cycles
- Landing page structure principles for maximized conversion performance
- Generating compelling headlines and copywriting that converts
Program Frequently Asked Questions
Not at all! We show you how to structure, test, and run ad sets with minimal daily budgets (e.g. $2 - $5) to evaluate metrics before scaling up.